Smart marketers everywhere are learning that being able to tell an authentic, impactful story using video is incredibly compelling. While we know this, what is the best way to employ strategies to execute that vision? In the latest episode of the “Can You Hear Me?” podcast, co-hosts Rob Johnson and Eileen Rochford welcome expert video content creator Patrick Rooney of MahaloHub to tell us “How to Use Video to Tell Real Stories about Clients and Employees.”
Patrick Rooney is a visionary leader with a career dedicated to understanding and influencing decision-making behaviors—whether in purchasing, career choices, or philanthropy. His work has centered on driving advocacy, enabling businesses to harness the power of authentic voices to build trust and engagement. As the CEO of MahaloHub, Patrick leads a technology platform that simplifies the process of inviting, capturing, editing, and sharing customer and employee video testimonials. Prior to MahaloHub, he was the founder and CEO of QUEsocial, an employee advocacy platform that was successfully acquired by private equity. He also co-founded Zocalo Group, a pioneering social media and digital marketing firm later acquired by Omnicom. Patrick specializes in business and marketing strategy, customer advocacy, go-to- market strategy, brand marketing, employee engagement, digital marketing, and social media. His expertise lies in helping brands create meaningful connections that inspire advocacy and long-term loyalty.
2025 Comms Report Advancing: The Story
Eileen Rochford: [00:00:18] Hello, everyone, and welcome to another Can You Hear Me podcast episode brought to you today by Mahalo Hub, the video content you need when you need it. I'm Eileen Rochford, CEO of the Harbinger Group, a marketing and strategy firm. [00:00:30][12.0]
Rob Johnson: [00:00:30] I'm Rob Johnson, president of Rob Johnson Communications. If you're in communication, you know time is everything. You need stories told fast, content that connects, and a team that works like a machine. That's where Mahalo Hub comes in. Mahalo Hub is your content powerhouse, turning quick, authentic video stories into marketing and PR gold. Mahalo Hub's video storytelling platform is built for communications teams and and makes it easy to capture, edit, and distribute authentic video stories at scale. No more endless back and forth, expensive productions or wasted hours. Just streamlined, high impact content that fuels your campaigns and keeps your clients ahead of the curve. Save time, boost efficiency, and make every marketing dollar count. Mahalo Hub, because great video content shouldn't slow you down or break the bank. Visit MahaloHub.com to see it in action. Hear it, can you hear me? You've heard Eileen and me discuss the importance of video and storytelling. Remember, we've said it only a hundred times, video is king. It is one of the most effective ways to communicate your message to external stakeholders, meaning customers, clients, and of course the public. So, how do you use video to tell the real story about clients and employees? [00:01:43][72.7]
Eileen Rochford: [00:01:43] today, we are fortunate to welcome someone who knows all about this. He is Patrick Rooney, the founder and CEO of Mahalo Hub. You may not have heard of Mahalo Hub yet. Mahalo Hub is a technology platform that makes it easy and affordable for companies to invite, capture, edit, and share employee video testimonials. Let's say that one more time. Mahalo Hub is a technology platform that makes it easy and affordable for companies to invite, capture, edit, and share customer and employee video testimonials. Patrick was also the founder and CEO of QSocial, an employee advocacy platform, and he co-founded Zocalo Group, a social media and digital marketing platform, both of which Patrick sold very successfully. This guy knows what he's doing. That's basically the message that I'm receiving. He is also the co-host of the On Agency podcast. Patrick, welcome to Can You Hear Me? Thanks for being with us today. [00:02:39][56.4]
Patrick Rooney: [00:02:40] Thanks so much, guys, for having me. I'm excited for this conversation. [00:02:42][2.5]
Rob Johnson: [00:02:42] Yeah, we love this topic, and given all of your background and what you're doing now, I think it's going to be absolutely fascinating. Okay, so let's dive in a little bit. You've got a great resume and a background. We just heard about that. But before we learn more about how to best use video in general and Mahalo Hub in particular, why don't you give us your background, your origin story a little bit more beyond some of those high points that Eileen just referenced a second ago. Yeah, I'm sure. Thank you for watching. I'll see you in the next one. [00:03:10][27.8]
Eileen Rochford: [00:03:11] We better catch him. [00:03:11][0.7]
Patrick Rooney: [00:03:12] We did! Yeah. [00:03:12][0.8]
Eileen Rochford: [00:03:13] He ends it, girl. [00:03:13][0.6]
Patrick Rooney: [00:03:15] I mean, as you were talking, I'm like, wow, I'm starting to feel really old. [00:03:19][3.7]
Eileen Rochford: [00:03:19] Oh, but you're doing something really cool. [00:03:22][2.2]
Patrick Rooney: [00:03:23] There you go, thank you. Thank you, wordsmith Rob. So I'm a California guy. I grew up in Southern California and bounced between Northern and Southern California. Ended up in San Francisco working in. agencies started at a technology PR agency called Cunningham Communication, which in the mid-90s was kind of the preeminent PR firm for technology. And it was great. That was my first job in marketing. It was a great learning ground. Worked at Ogilvy in San Francisco and kind of went through the paces through agencies. And in 2001, I was like, you know, I could probably do this on my own and I had some clients that were interested and so in the summer of 2001, I broke out on my own and then 9-11 happened and I was like, gosh, you know, not a great time to be, you know. maybe starting something new for the first time at least. And, you know, I had been in California my whole life and so I was just kind of looking at, you know, what next, where could I go? And, you know, I had some options and I interviewed in September and October in Chicago and it was gorgeous. I liked the company. And so I ended up moving to Chicago, rolling in on December 27th in the middle of a blizzard. Thinking oh my god. What have I done with my life like hey? [00:04:54][91.2]
Rob Johnson: [00:04:54] I took my job in Chicago in September and October too, so I know how you feel. [00:04:58][3.1]
Patrick Rooney: [00:04:59] way is a little bait and switch. But yeah, so we ended up at Ketchum and with with Eileen and a whole host of very talented folks. Yeah. And so that's, you know, that was my my move to Chicago. And from from Ketchum, I was there for a couple of years and then Went out on my own, you know, ultimately co-founded Zocalo Group, and, you know, we were focused on social media and really around recommendations, word of mouth recommendations at the time. And how is it that you can get people to talk about and recommend your company or product? And social media just happened to emerge around that time, so we had to get very good at harnessing social media. And that was a lot of fun. I mean, it was kind of a pioneer Wild West days in social media. And then q social was it was another extension of that right so word of mouth advocacy how is it that you get people to come to join you whether that's a consumer or employee so q social was all around how is it that we train people to use social media as an everyday business tool. And so that was, again, really interesting. And now here we are a few years later, again, with the whole advocacy. And the question really was, all right, well, gosh, if you're able to create customer and employee advocates, what do you do with them? And that was really the genesis of Mahalo Hub. [00:06:21][81.9]
Eileen Rochford: [00:06:21] Yeah. So, so here we are. That's awesome. Every step of the way, we're pretty much on the front end, leading the pack into the next development and marketing, which is phenomenal. Let's talk about Mahalo Hub, because that's the gist of what we're here to talk about today. We want to talk about the finer points of the best and most effective uses of video. So tell us why you're launching, have launched Mahalo Hub. What was behind that? What was the need that you identified and how did you determine you could turn into a platform that is so simple for people to use. I know that because I'm very, very, very familiar with it at our own firm, my firm. Harbinger has been using it for clients, gosh Patrick, since early last fall? Is that accurate? Yeah, I think that's about right. [00:07:04][42.6]
Patrick Rooney: [00:07:03] I think that's about right. Yeah, that sounds right. [00:07:05][1.5]
Eileen Rochford: [00:07:05] Yeah, so we've had some time with it. So I can confidently say that it is ridiculously simple and effective. So tell us why. How'd you identify that need and act on it and bring this to market? [00:07:16][10.5]
Patrick Rooney: [00:07:16] It was really meeting a personal need that I had, or a professional need that I had in my work. I was doing some consulting around advocacy. How is it that you create advocates, all the way from it's the product and service to the support, all the way through, all right, well, you have these advocates. What do you do with them? And I was talking to my client's customers, Zoom-like, walking them through questions. And then at the end of that, I would then go back and edit it into one minute 90 second clips, do the branding, right? And then upload that to Google Drive and they would take it and they would do whatever they wanted with it, right? And they really liked that. They love the customer stories. For me, I was at a point in my life where I'm like, gosh, I'm not sure that I really want to be spending my life doing post-production work. And so I went in search of a tool that would streamline the whole thing. And what I found was there are certainly tools out there that enable you to capture and do some of this. But as a marketer and a business owner, there wasn't anything out there that checked all of the boxes in a way that was just super simple. And so despite my wife telling me, look, you can do whatever you want. You can consult, you can do this, but what you're going to do is create a technology company. Well honey, here we are a couple years later, and so that was the genesis of Mahalo Hub, meeting a personal need in a way that... met the I think the growing demand for video. right, in an especially authentic video at an affordable price point, and that was really important for us, right, the ability to because video is expensive. And regardless of of company size or budget, there is no budget that is going to support the the quantity of the volume of video to meet the growing needs, right. And so that was really important for us to create something that was affordable and scalable, right, to help organizations just generate just ton of video that can be used however they need it. [00:09:14][118.4]
Rob Johnson: [00:09:14] I want to take that a step farther and listen, I know that Eileen and I and all of us work with really talented people in production and sometimes you need... the muscle of somebody who can do the full service and all the video and the day shoot and all that kind of thing. But for me, as I look at it, because you and I have had several conversations beyond preparing for this podcast, talking about the uses that it could have for Rob Johnson Communications, and sometimes projects don't rise to the level of we need a three-day shoot or this or that, or we need to be able to pick, get some testimonials from people to add to something we're already creating. And I feel like this is where you really have maybe cornered the market because you can do it in such a simple way without having to break the bank as you pointed out. So kind of walk people through the execution of, hey, I'm a marketer. I want to get this video. I want to get customer or employee testimonials, what do I do? [00:10:10][55.8]
Patrick Rooney: [00:10:10] Yeah, yeah, you know, and that's a big question. But before I answer that, how do you do it? I just I want to touch on your point about video, right? And this is not, you know, the objective is not to replace or supplant traditional video, right? There is a place for know, traditional, beautifully produced cinematic video, and we all love that, right? It's, it's, it can be magical, right, if done well. That said, you know, today, authenticity resonates, right? And for any number of reasons, you know, thank you very much to TikTok and Instagram, and all the socials. right? There's people want to hear from people like them, right? At the same time, the rise of AI generated video, right, is it leaves people wanting, right? And you never know what's real or what's not. And to that, actually, you guys had a conversation some time ago around, you know, the emergence or the crisis of misinformation, right? And because of that, people often don't know what what what do I believe what's what's true and what's not right and so you know the importance of having telling your story through real people's real stories I mean I know that's a clumsy way to say it but you know the ability to tell your story through your employees or through your your your customers is really important. The how and how that comes to manifest itself can take any number of forms, certainly testimonials. What's my experience like? What's it like to work here? What's the value that the product gave me? So that's kind of an obvious low-hanging fruit. Thought leadership, the ability to share your expertise and organization's expertise around a topic by making it easy for executives to talk about, to answer, you know, a series of questions designed to elicit thought leadership. And this is really important because, you know, the mantle of influence, it's interesting, it shifts from year to year, and there are, you know, lots of, you know, reports and studies that calculate the, you know, who's wielding influence. but I recently saw a report from Cision, and I'm going to ask, who do you think wields the most influence over consumer perceptions and decisions? I think peers, friends. So it's interesting, you know, 15 years ago, there was the Nielsen uh, the Nielsen study that said, you know, 92% of people trust the recommendation and referral of a friend or a trusted source over any marketing or advertising. And that is, you know, that's been kind of a constant go-to stat. Cision just came out with a report that said the, you know, those who wield the greatest influence are employees of an organization, consumers, and then corporate executives over influencers of all kinds. There's macro influencers, there's micro influencers, and I didn't even know that there are different levels of influencers, but I thought that that was fascinating. It is. I agree with you. And so, you know, as I think about, you know, the different use cases, Rob, getting back to, gosh, okay, well, how do you use this, you know, gaining feedback from customers or employees about what the experience was like, you know, what would they like to see, you know, non-profits for fundraising, for volunteers, for beneficiaries, right? And so, there's a ton of um, there's a ton of use cases that that really I like to say the number of use cases are only limited by our imagination. [00:13:49][218.5]
Rob Johnson: [00:13:50] It's, I just think it looks like a brave new world. And I hope that when we were talking, when you, when you, when I referenced it, and then you did about, about, um, full productions and things like that, I didn't want to sound like, don't use them because, uh, I don't know where I would be if I didn't use them on a regular basis. So I didn't want to, these are the, these are the people I work with every day and I have a great deal of admiration and respect, uh, and love for them, um, so let, let's talk a little bit about information overload. know, there's so much content out there. We all know this. So people are trying to figure out, how can I employ, say, a Mahalo Hub to capture some of those testimonials as you're talking about? So with that kind of leading the question, how do organizations or companies use video to stand out and differentiate themselves from the competition when there's so much content and video out there today. [00:14:42][52.2]
Patrick Rooney: [00:14:42] Yeah, yeah, it's it's crowded, right? I mean, and it's hard for organizations to to break through all of the clutter. and the ability to engage customers or employees to share their experiences in a guided process. Because organizations, you just don't want to ask, hey, customer or employee, talk about your experience or send me a video. Because that's not gonna happen. And it's also clumsy. If I'm the employee or if I'm a customer, I've got to take my phone, probably, take my phone, record myself. I may not like it, I may like it. If I don't like it, I might not send it. But if I do like it, I've got to save it, then I've got to probably upload it because the file size is too big, I've got to upload it to a Google Drive and then send an email right in. That's clunky. And so, you know, Mahalo Hub is designed to streamline all of that, both for the administrator, right, the ability to kind of organize and manage a campaign to identify people, to invite people, to guide them in terms of here's the information that want. So define the questions that I want people to focus on. and then send that out, whether that's to one person or that's to 100 people. all from one place. Typically, or traditionally, that's been a highly manual process and it's been kind of cumbersome. On the flip side, as I was saying, the ability for the person that you're inviting to record, it's got to be super simple for them. And having it show up as a, hey, would you do this? Yes. Great. Click here to get started. And then I can do it on my own time, on my own terms, on my own device. And I'm guided. What's your experience? Would you recommend us and why, right? I mean, tell us two things that you would like to see us improve, right? Having a guided prompts, right, that makes it easy for them to focus, and makes it you know, easy for the organization to collect the information that it wants, right? And at the end, you know, the person, the employer or customer can go on their way. And by the way, you know, everybody likes a little surprise and delight. So throwing in the ability for the organization to say, hey, thanks so much as a show of our gratitude. Here's a $5 gift card to Starbucks or Amazon or whatever, and, you know, giving them the option to do that is sweet. and then the ability for the admin to review them and get reviews and approvals if necessary, to the ability to edit. And the thing about video is, editing is often tricky, right? And, you know, Capco, there are a ton of editing tools out there that are professional grade and they're fantastic. But oftentimes, if you're just a, if you're a garden variety marketer or in your PR and you may not have that capability or that expertise, the ability to make it easy for somebody to create professional looking content, right? From a dashboard is amazing, right? and then the ability to, all right, well, what am I gonna do with it? Do I have to download it and then upload it to a website and then upload that same video to social media and then upload it to somewhere else? The ability to share that, again, from that same dashboard. The principle here is simplicity across the board. Simplicity for the marketer, simplicity for the consumer, and simplicity for the employee. [00:18:04][201.9]
Eileen Rochford: [00:18:05] Yeah, and it is, it's incredibly simple and effective to have it all in one place. It removes a lot of the barriers. I mean, I can't tell you how many times I've gone in front of clients with our teams and part of our strategy and the tactical implementation of that involved capturing testimonials of sorts from people within their sphere and just the looks on the faces of the clients just instantly deflating the second that subject came up because of that complexity that you just described, as well as just the hassle of traveling around, for example, to get a lot of input, staging everything to look the same so that you could bring it all together and have it look more seamless than it actually appeared because you have people in 10 different locations. Lots of things that they just would instantly, their shoulders would sag. they would say, you don't know how much we want to do this. And we recognize and realize that we have to have video to tell the story because our people are our strongest advocates. But that the cost, the time, the hassle, forget it. We don't want to deal with it. We don't want to have to go in and sell it and get the green light. We don't want any of that. So it's funny. Um, the converse of that being, you know, what you've done is you've pretty much removed every one of those barriers, um, as well as linked that authenticity element. This isn't highly produced video. Yes, you can do a ton in post-production to improve the lighting in your, in Mahalo Hub and improve lots of things. Um, but it still looks like a person standing wherever they decided to stand using their phone or maybe their laptop, whatever device they use to just talk and answer questions. So, I love that. it's answering a need that so many of us in marketing have. And at the scale issue is great. So that's those are my two cents. And our observations of having used it a little bit for several clients so far. [00:20:08][123.1]
Patrick Rooney: [00:20:08] Yeah, you know, and it's interesting as we talk to companies, oftentimes, this is a it's a new concept, right? And it, it sometimes takes some time for them to wrap their heads around the simplicity, right? It's they hear video and they go to, all right, well, the logistical nightmare and the lack of participation and the cost and the time for turnaround. And right, what happens if we need content now? And, you know, and we don't have the budget or the time or whatever. And the conversation, we have to kind of step back and set the foundation for, okay, this is super simple. And everything that you've thought about video before is changed. And yes, this is a tool that will supplement and augment your traditional beautiful video, but allows you to create rapid response, quick action videos to fill opportunistic needs. It is a tool that alleviates your headaches, right? You don't have to spend time traveling around or booking a videographer in three different locations. So it is, you know, the conversations are fantastic because once they get the value and the ease that, you know, that this will bring to their teams, right? The headache relief that it'll bring to their teams, the look on the, when the light goes off, it's magical. [00:21:26][77.8]
Eileen Rochford: [00:21:27] Absolutely. I love it that we're starting to dive into that how to use it to differentiate. Let's spend another minute or two, other ideas that come to mind, ways that you see those who are now using Mahalo Hub are getting great use out of it that you can share. Just kind of just let's talk about the use cases a little bit more and how they're differentiating themselves. [00:21:46][19.3]
Rob Johnson: [00:21:47] Well, I want Patrick to share the use cases, and then Eileen, I want to ask you, if someone Oh, yeah. [00:21:52][5.6]
Eileen Rochford: [00:21:53] I'll definitely do that. But there's a lot more that we want to explore. So for sure. Don't you worry. I've got at least two or three that I think it'd be kind of cool to just share that we did it and how it turned out. Sure. [00:22:04][11.4]
Patrick Rooney: [00:22:05] Yeah. So, you know, I think when people think about video, your mind goes to social media, right? And that's kind of the most obvious. That's the most expedient. That's right. That has the greatest reach. Okay. Well, what, what about, you know, what type of video then are you going to share in social media, customer stories, people talking about their experience, you know, employees for talent acquisition, right? The ability to, to shape what the employer brand is by sharing employee stories about what a day in the life of is or what the culture is like at the organization, which by the way, going back to the decision report, right? Not only is great for talent acquisition, but it's also great for the corporate brand because people, we, consumers want to see the people behind the brand and people are the brand, you know, sales. ability to incorporate this into a sales flow, right? So, excuse me, not only in pitches, right? If you have a live pitch, opening it up with a series of people talking about either the value of the product or how much they love it is hugely powerful. Or following on a sales call with, hey, it was great to talk to you last Tuesday, really looking forward to the next. In the meantime, I thought I would share a couple of stories that you might find useful, Right. So sharing, you know, sharing through the sales process is hugely powerful. I think I mentioned nonprofit, right? I just actually got off a call with a financial institution that is using Mahalo Hub for its internship program, right? Not only to gain feedback on the internship program. What did you like? What can we improve, but also to tell the internship program to attract other interns, right? Here's what I learned. Here's what I did. I wasn't just a coffee gopher. I actually did meaningful, substantive work. So just tons of, again, I go back to, the use cases are only limited by- by the imagination. If we went a step further, training, right? The ability to share best practices within teams, right? Especially like think of sales teams, you know, what is it, you know, talk about best practices when you're approaching, you know, a difficult buyer in a certain segment and having your sales, you know, that your top sales people, you know, talking about how they approach that, right? Again, across the organization, there's applications for marketing, there's applications for sales, there's applications for town acquisition, there's applications for product, right? in terms of product reviews and product feedback. [00:24:42][156.9]
Eileen Rochford: [00:24:42] Definitely, yes. [00:24:44][1.0]
Rob Johnson: [00:24:43] Yeah, so Eileen, those are all, and you really brought it to life because all those scenarios you just talked about, I'm like, I can see that, I can see that. [00:24:52][8.1]
Eileen Rochford: [00:24:51] Yeah. [00:24:51][0.0]
Rob Johnson: [00:24:52] and that's how you're using it. So Eileen, give us a case of how you were able to, and you don't have to go through all of them, but how you were able to best utilize Mahalo Hub and how useful it was to the harbinger group and your client. [00:25:06][14.4]
Eileen Rochford: [00:25:07] Yeah, I have a couple examples actually that I love to talk about. The first, I'll just say when you mentioned nonprofits, I'll describe one way that we're actually using it right now, but another new idea that came to mind for a couple of our nonprofit clients is this. Our nonprofit clients host an annual fundraiser of sorts. Some have galas, some have fancy dress nights, whatever you want to think of it as, but it's a dinner and there's a pitch and someone maybe receives an award and there are some meaningful speeches from the podium about the program, the organization, the work it does, et cetera. And there's the ask. And I thought, gosh, wouldn't it be wild if we could send out, well, we could capture through Mohala Hub experiences from other major donors. Some of them might be in the room, some of them might not be, but just them talking about, here's why I give, here's why I support this organization, here's what I see as important about the work that they do. And I view this as a smart investment and have a dozen of those people just giving their why in under a it dirt right before the ask, that would be pretty awesome. So we're putting that I'm putting that one like in the back of my head to pull out a little later when we're preparing for the fall nonprofit fundraisers because that would be pretty cool. Getting that is so hard. We've we've had to do these really expensive formal shoots in the past and this would be just an amazing way to have so many more voices chiming in. So that's one idea that hasn't happened, but I can sure see that working very, very easily. Here's why. No one has to invite a crew into their home or their office. They just turn on their laptop and answer a few questions and send the file back to us, and we do the rest of the magic. Who's going to say no to that? They're going to say, sure. Excuse me. A way that we're currently using it is, and this is the scale issue that we touched on earlier. We have a client, it's the Golden Apple Foundation. They have for decades been preparing future teachers to work in schools of need and they have. there's essentially a stipend. It's not a scholarship. It's a stipend, but they're students who follow this path are called scholars. Those scholars, the best way that we've ever had to help them learn about this program and decide whether they're a match for it has been the stories of other scholars. Those have been very difficult to obtain over the years for all the reasons we've just listed. And this year, we were able to, through the Mahalo platform, send out seven or questions, asking them to walk. us through various aspects of their experience, having been through the program and the difference that that preparation has made to them now that they're teachers in the classroom in their first couple of years teaching. We have received dozens of responses in the shortest period of time, weeks, and We've already been able to convert them and use them in the application cycle. We so the which closes in about 30 days from today when we're recording this and the ability to get those captured into the pipeline up on social media and being used in paid ads literally was in in under 10 days that we were able to start get it into the market from the point that we started and we're still receiving them every single week more and more and more submissions. So we have content that will get us well into the next recruitment cycle and it's fresh and I cannot believe the volume. that we have obtained in such a short period of time and activated on. We were never in a position to do that before. So that's one great example. Another is... executive social media. It's always a challenge to get executives to talk about, oh, I was at this event and this happened. It's a time issue. It's also just kind of a focus, like what do I need to say? I want to say so much. The format of sending them the prompts through Mahalo Hub, we've selected five questions. We want you to talk about whatever the situation was, an event you were at and. something that happened in the organization, an announcement that was made, basically getting commentary from the highest levels of leadership in an organization about something that we want to have video content to support in social media. That comes back to us very, very quickly. We fixed a lot of things in post-production, select what we want, and it's up on social media. In some cases, it has to go through their compliance, but usually within 24 hours. That's some speedy stuff right there that you never see happening with traditional ways of capturing video. But the nice thing about that is the executives are very comfortable with it because they get multiple takes, they get the prompts, they get a little bit of a controlled environment in which they do it, where they're confident that it's going to turn out a lot better than if they were just kind of doing it on the fly. So it's a great format for executive social media as well. There's one more that I'll add and I thought this was pretty cool. So we recently were part and we still are part of a pitch process for us, a relatively large piece of business and we used it in the pitch process. So we created the proposal and we sent it back. with the cover letter and in the cover letter was a QR code to scan and it launched a video that we made using the HAL Hub and we had questions that we sent around to all the members of the team talking about why our agency was a fit, you know, it was like perfectly aligned with the mission of the organization we're pitching and what's unique about us and basically we were highlighting a lot of the evaluation criteria that had been stated. in the RFP and then we added something which was our personal experience. with the industry that this organization is a part of. And it's a very personal thing what they do. It's death and dying. So everyone talked about their experience with funeral service providers when faced with the loss of a very close loved one. And we put all of that together and got it down to under two minutes with all five team members being a part of it and send it back. And we were selected as one of the finalists. So another time maybe you'll hear us talk about that we have. actually won the business, but that was a pretty cool way to utilize this platform. We were intentional about wanting to stand out from any other firms that were in this field of selection, and we used Mahaloab to help us do that. [00:31:40][393.7]
Rob Johnson: [00:31:41] and first of all i think this is a video and audio testimonial is exactly what you're looking for right here is in fact what i have made it [00:31:48][7.5]
Eileen Rochford: [00:31:50] I'll just send you the file. [00:31:51][1.0]
Patrick Rooney: [00:31:51] Yeah, I mean, as you were talking, I was like, I need to get this file so I can use it. [00:31:56][5.1]
Rob Johnson: [00:31:58] Use cases aplenty. Okay, so before we wrap it up here, Patrick, we want to give you the final word and leave listeners with some actionable advice, inspiration, if you will, about this discussion. Eileen talked about barriers earlier, and I'm thinking of the word impediment, same thing. As you make your case to people, how does Mahalo help remove all the impediments to doing the work and being able to capture the necessary video and the testimonials as well? we talked about how everybody said we just can't do it, it's too hard, it's too difficult, and now it seems like you've gotten rid of those. So give us a little color on that if you would. [00:32:34][36.5]
Patrick Rooney: [00:32:34] In terms of advice, I have two pieces of advice where I talk about how Mahalo Hub kind of streamlines the entire process. The first is don't wait on this, right? The need for video is only expanding, right? It's only growing and that need is accelerating. So my advice is don't wait and experiment, right? and just, just. you know, get over the fear or the impediment or the, you know, the inertia. And then also, you know, to Eileen's point, you know, think beyond testimonials, right? I mean, think about how you would use video in any way, whether it's this or produce video. If you could use video, you add your druthers, how would you use it, right? And then, you know, you can apply the use cases. Mahalo Hub is a tool that makes it super easy for organizations to scale their video by making it easy to capture, to invite, capture, edit, and share just a ton of great, authentic customer and employee videos. It takes away the planning. It takes away the logistics hurdles. It is affordable and is designed to meet every budget and is super simple and at the heart of it is an extraordinary user experience, both for the admins, the marketers, as well as the people who are recording. [00:33:50][75.4]
Rob Johnson: [00:33:51] It's incredible. It's the brave new world of video. And once you were talking about it, and then Eileen was talking about all the use cases that she foresees and the ones she's already used, it's like, you're right. It's not just testimonials. There's so many different potential uses, and only our imaginations are limiting us, right? [00:34:10][19.1]
Eileen Rochford: [00:34:10] Yeah, yeah, that's exactly right. Absolutely. I'll just add one little tidbit of advice, which is an easy way to figure out how to use video, certainly a simple platform, like Mojave hub is to collect 10 things that you want your constituents or customers or clients to know about you. And then think about who could say these things for me, Like Patrick's sitting here thinking, God, Eileen can say these things for me. [00:34:33][22.4]
Rob Johnson: [00:34:33] Right? You're hired. You're hired. [00:34:35][1.5]
Eileen Rochford: [00:34:38] There's no payment involved, just so we're clear. So I want people to understand it's that easy. If you just think about those, fine, even if it's eight things, just trying it as many as you can mapped out and then figure out who could I ask to say this on our behalf in my sphere. And then it's just as easy as sending an invite through Mahalo Hub and everything else just happens in one platform. So try that exercise. It's really helpful. And then before we close, Patrick, I want to mention that if I would love to attach that decision in data, a report that you cited to our show notes just so people can see that too. I think that's a, it was pretty compelling. And I think learning more about that would be really valuable for our listeners if that's okay. I'll try and find it. I'll try and find it. [00:35:21][43.4]
Rob Johnson: [00:35:22] You nailed the answer, but I was sitting there thinking, decision, I mean, it's such a huge platform and yet it's so simple. So that's a good idea. Patrick, thank you so much for joining us today. It's been a joy having you on. It's been enlightening. It's been fascinating. You've been terrific. [00:35:38][16.0]
Patrick Rooney: [00:35:38] Thanks so much guys, this was great. [00:35:39][1.3]
Eileen Rochford: [00:35:40] Yay. All right. So that's going to do it for another edition of Can You Hear Me? Sponsored today by Mahalo Hub. I'm Eileen Rochford. And if you would like to weigh in on this podcast, give us some ideas for future topics, just contact us through the Can You Hear Me? page on Thank you for watching and I'll see you next time on LinkedIn. [00:35:55][15.5]
Rob Johnson: [00:35:56] and i'm rob johnson we thank you for listening and if you like the show please consider giving us a review on any of the platforms where you can find can you hear me apple spotify and more your reviews help other potential listeners find our show thank you. [00:35:56][0.0]
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